Hi, I'm Jason.
From large organizations to start-ups my versatile, passionate, and bold approach to marketing produces appreciable business results.
I succeed by building great teams, cultivating talent and helping companies become relentlessly focused on customer acquisition.
A digital native attuned to emerging technologies, apps, and platforms, I advocate for the optimal method to connect with audiences, employing a "fail-fast” approach ensuring decisions are driven by performance data.
I grew up in Los Angeles, live in New York City, and have helped startups build the infrastructure and programs that drive growth.
Away from work I am inquisitive, seeking to expand my knowledge and experiences. I work to support cultural initiatives and organizations working to elevate people and advance the world around us.
EXPERIENCE
2014-PRESENT
Vice President of Marketing
LIVEWORLD
LiveWorld provides companies like AbbVie, American Express, FedEx, and Procter & Gamble with software and services that enable brands to deliver more personalized interactions with customers across digital and social media.
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Launched new marketing initiatives targeting senior decision-makers by integrating automated digital programs, advertising, direct mail, and live events.
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Spearheaded development of new software products and services to bolster offering to new audiences, accelerate lead generation, and grow existing accounts.
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Restructured SaaS sales group, implemented new measurement and reporting procedures, and grew revenue in key strategic verticals.
2011-2014
Head of Marketing
NETWORKED INSIGHTS
Networked Insights, now known as Audience.ai, is a real-time data analytics software and services organization specializing in supporting major advertising brands make smarter marketing decisions with insights from the social web.
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Grew revenue 300% in less than three years through product marketing, demand generation programs and sales enablement.
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Oversaw communication plan for $20 million, Series B funding announcement in 2012.
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Helped start-up gain recognition as one of the world’s ‘50 Most Innovative Companies’ by Fast Company.
2009-2011
Senior Director, Marketing Programs
CONVIO
Acquired by Blackbaud, Convio was one of the first web-based online marketing platforms for nonprofit organizations. Working for the enterprise customer segment, targeting organizations like the American Red Cross, ASPCA, Susan G Komen and World Wildlife Fund, I managed all marketing programs targeting senior nonprofit professionals in the areas of advocacy, online fundraising, communications, peer-to-peer fundraising, and event management. As a leading SaaS platform, marketing campaigns routinely educated through online marketing best practices, content I developed personally or collaborating with subject matter experts.
EDUCATION
1995-1998
Marketing
ARIZONA STATE UNIVERSITY
Tempe, Arizona
1994-1995
Entrepreneurial Studies
BABSON COLLEGE
Babson Park, Massachusetts
1989-1993
High School Diploma
THE BUCKLEY SCHOOL
Sherman Oaks, California
MARKETING EXPERTISE
Budget Management, Collateral Development, Competitive Analysis, Conferences & Speaking Opportunities, Content Development, Copywriting, Direct Mail Marketing, Email Marketing, Event Marketing, Lead/Demand Generation, Marketing Presentations, Marketing Strategy, Messaging, Newsletters, Positioning, Public & Media Relations, Sales Enablement, and S.W.O.T. Analysis.
SKILLS
Experienced strategic planner and deliberate problem-solver with a recognized ability to collaborate across an organization to achieve complex business objectives.
Capable of analyzing market intelligence, consumer data, sales performance, and marketing KPIs to uncover opportunities and inform decision-making.
Consensus builder, skilled negotiator and communicator with ability to develop excellent relationships with executives, stakeholders, media, colleagues and subordinates.
Expert at developing marketing programs and leading cross-functional teams to achieve business goals, and reach corporate revenue targets.
WORK SAMPLES
PORTFOLIO
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RESUME
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