Hi, I'm Jason.
I succeed by building great teams, cultivating talent, and helping companies become relentlessly focused on customer acquisition. From established companies to high growth startups, my versatile, passionate, and bold approach to marketing allows organizations to add a committed leader that can improve collaboration and develop new revenue.
As someone attuned to emerging technologies, software, mobile apps, and consumer platforms, I advocate for efficient multi-channel strategies to connect with audiences, and influence their behavior, always using performance data to guide decision-making.
I grew up in Los Angeles, began my SaaS career in Austin, Texas, and have lived in New York City since 2010. In my career, I’ve become an expert at helping companies build sales enablement, lead generation, product marketing, PR, advertising and corporate communications programs that balance growth with long term business goals.
Away from work I am inquisitive and seek to expand my knowledge and experiences outside of business. I support initiatives and volunteer with organizations advocating for climate, civil rights, and immigration issues.
Jason Kapler
B2B SAAS MARKETING EXECUTIVE
Email:
jason.kapler[at]gmail[dot]com
EXPERIENCE
2014-PRESENT
Vice President of Marketing
LIVEWORLD
LiveWorld enables marketing and support teams at F500 companies to better connect and deepen relationships with customers through software, services and an outsourced workforce of agents enabling companies to better monitor and engage in digital channels.
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Launched new marketing initiatives targeting senior decision-makers by integrating automated digital programs, advertising, direct mail, and live events.
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Spearheaded development of new software products and services to bolster offering to new audiences, accelerate lead generation, and grow existing accounts.
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Restructured SaaS sales group, implemented new measurement, and reporting procedures, and grew revenue in key strategic verticals.
2011-2014
Head of Marketing
NETWORKED INSIGHTS
Networked Insights, now known as Audience.ai, is a real-time data analytics software and services company specializing in enabling major advertising brands to make smarter marketing decisions with insights from real-time consumer data.
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Grew revenue 250% in four years through product marketing, demand generation programs and sales enablement..
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Oversaw communication plan for $20 million, Series B funding announcement in 2012.
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Helped start-up gain recognition as one of the world’s 50 Most Innovative Companies by Fast Company.
2009-2011
Senior Director, Marketing Programs
CONVIO
Convio was one of the first marketing and fundraising platforms enabling nonprofits to better engage and motivate supporters online. Convio software allowed users to better influence public policy, engage donors, and manage relationships with key constituents.
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Authored best practice guides for social media marketing and online fundraising.
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Successful launch multi-channel marketing programs targeting senior executives using direct-mail, thought leadership, and virtual events to drive new business.
EDUCATION
1995-1998
Marketing
ARIZONA STATE UNIVERSITY
Tempe, Arizona
1994-1995
Entrepreneurial Studies
BABSON COLLEGE
Babson Park, Massachusetts
1989-1993
College Preparatory School
THE BUCKLEY SCHOOL
Sherman Oaks, California
MARKETING EXPERTISE
Budget Management, Collateral Development, Competitive Analysis, Conferences & Speaking Opportunities, Content Development, Copywriting, Direct Mail Marketing, Email Marketing, Event Marketing, Lead/Demand Generation, Marketing Presentations, Marketing Strategy, Messaging, Newsletters, Positioning, Public & Media Relations, Sales Enablement, and S.W.O.T. Analysis.
SKILLS
Strategic planner and deliberate problem-solver with a recognized ability to collaborate cross-functionally to achieve complex business objectives.
Capable of analyzing market intelligence, consumer data, sales metrics, and marketing KPIs to uncover opportunities and inform decision-making.
Expert at developing marketing programs and leading organizations to achieve business goals and growth targets.
Skilled communicator with ability to develop synergistic relationships with customers, colleagues, and key opinion leaders.
WORK SAMPLES
PORTFOLIO
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RESUME
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