Hi, I'm Jason.

From large organizations to start-ups my versatile, passionate, and bold approach to marketing produces appreciable business results.

I succeed by building great teams, cultivating talent and helping companies become relentlessly focused on customer acquisition.

A digital native attuned to emerging technologies, apps, and platforms, I advocate for the optimal method to connect with audiences, employing a "fail-fast” approach ensuring decisions are driven by performance data.

I grew up in Los Angeles, live in New York City, and have helped startups build the infrastructure and programs that drive growth.

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Away from work I am inquisitive, seeking to expand my knowledge and experiences. I work to support cultural initiatives and organizations working to elevate people and advance the world around us.

EXPERIENCE

2014-PRESENT

Vice President of Marketing

LIVEWORLD

LiveWorld provides companies like AbbVie, American Express, FedEx, and Procter & Gamble with software and services that enable brands to deliver more personalized interactions with customers across digital and social media.

• Launched new marketing initiatives targeting senior decision-makers by integrating automated digital programs, advertising, direct mail, and live events. 

• Spearheaded development of new software products and services to bolster offering to new audiences, accelerate lead generation, and grow existing accounts.

• Restructured SaaS sales group, implemented new measurement and reporting procedures, and grew revenue in key strategic verticals.

2011-2014

Head of Marketing

NETWORKED INSIGHTS

Networked Insights, now known as Audience.ai, is a real-time data analytics software and services organization specializing in supporting major advertising brands make smarter marketing decisions with insights from the social web. 

• Grew revenue 300% in less than three years through product marketing, demand generation programs and sales enablement.

• Oversaw communication plan for $20 million, Series B funding announcement in 2012.

• Helped start-up gain recognition as one of the world’s ‘50 Most Innovative Companies’ by Fast Company.

2009-2011

Senior Director, Marketing Programs

CONVIO

Acquired by Blackbaud, Convio was one of the first web-based online marketing platforms for nonprofit organizations. Working for the enterprise customer segment, targeting organizations like the American Red Cross, ASPCA, Susan G Komen and World Wildlife Fund, I managed all marketing programs targeting senior nonprofit professionals in the areas of advocacy, online fundraising, communications, peer-to-peer fundraising, and event management. As a leading SaaS platform, marketing campaigns routinely educated through online marketing best practices, content I developed personally or collaborating with subject matter experts.

EDUCATION

1995-1998

Marketing

ARIZONA STATE UNIVERSITY

Tempe, Arizona

1994-1995

Entrepreneurial Studies

BABSON COLLEGE

Babson Park, Massachusetts

1989-1993

High School Diploma

THE BUCKLEY SCHOOL

Sherman Oaks, California

MARKETING EXPERTISE

Budget Management, Collateral Development, Competitive Analysis, Conferences & Speaking Opportunities, Content Development, Copywriting, Direct Mail Marketing, Email Marketing, Event Marketing, Lead/Demand Generation, Marketing Presentations, Marketing Strategy, Messaging, Newsletters, Positioning, Public & Media Relations, Sales Enablement, and S.W.O.T. Analysis.

SKILLS

WORK SAMPLES

PORTFOLIO

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RESUME

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