Hi, I'm Jason.

From large organizations to start-ups my versatile, passionate, and bold approach to marketing produces appreciable business results.

I succeed by building great teams, cultivating talent and helping companies become relentlessly focused on customer acquisition.

A digital native attuned to emerging technologies, apps, and platforms, I advocate for the optimal method to connect with audiences, employing a "fail-fast” approach ensuring decisions are driven by performance data.

I grew up in Los Angeles, live in New York City, and have helped startups build the infrastructure and programs that drive growth.

Away from work I am inquisitive, seeking to expand my knowledge and experiences. I work to support cultural initiatives and organizations working to elevate people and advance the world around us.

Jason Kapler

MARKETING EXECUTIVE

Email:

jason.kapler[at]gmail[dot]com

EXPERIENCE

2014-PRESENT

Vice President of Marketing

LIVEWORLD

LiveWorld provides companies like AbbVie, American Express, FedEx, and Procter & Gamble with software and services that enable brands to deliver more personalized interactions with customers across digital and social media.

Launched new marketing initiatives targeting senior decision-makers by integrating automated digital programs, advertising, direct mail, and live events.
Spearheaded development of new software products and services to bolster offering to new audiences, accelerate lead generation, and grow existing accounts.
Restructured SaaS sales group, implemented new measurement and reporting procedures, and grew revenue in key strategic verticals.

2011-2014

Head of Marketing

NETWORKED INSIGHTS

Networked Insights, now known as Audience.ai, is a real-time data analytics software and services organization specializing in supporting major advertising brands make smarter marketing decisions with insights from the social web.

Grew revenue 300% in less than three years through product marketing, demand generation programs and sales enablement.
Oversaw communication plan for $20 million, Series B funding announcement in 2012.
Helped start-up gain recognition as one of the world’s ‘50 Most Innovative Companies’ by Fast Company.

2009-2011

Senior Director, Marketing Programs

CONVIO

Acquired by Blackbaud, Convio was one of the first web-based online marketing platforms for nonprofit organizations. Working for the enterprise customer segment, targeting organizations like the American Red Cross, ASPCA, Susan G Komen and World Wildlife Fund, I managed all marketing programs targeting senior nonprofit professionals in the areas of advocacy, online fundraising, communications, peer-to-peer fundraising, and event management. As a leading SaaS platform, marketing campaigns routinely educated through online marketing best practices, content I developed personally or collaborating with subject matter experts.

EDUCATION

1995-1998

Marketing

ARIZONA STATE UNIVERSITY

Tempe, Arizona

1994-1995

Entrepreneurial Studies

BABSON COLLEGE

Babson Park, Massachusetts

1989-1993

High School Diploma

THE BUCKLEY SCHOOL

Sherman Oaks, California

MARKETING EXPERTISE

Budget Management, Collateral Development, Competitive Analysis, Conferences & Speaking Opportunities, Content Development, Copywriting, Direct Mail Marketing, Email Marketing, Event Marketing, Lead/Demand Generation, Marketing Presentations, Marketing Strategy, Messaging, Newsletters, Positioning, Public & Media Relations, Sales Enablement, and S.W.O.T. Analysis.

SKILLS

Experienced strategic planner and deliberate problem-solver with a recognized ability to collaborate across an organization to achieve complex business objectives.

Capable of analyzing market intelligence, consumer data, sales performance, and marketing KPIs to uncover opportunities and inform decision-making.

Consensus builder, skilled negotiator and communicator with ability to develop excellent relationships with executives, stakeholders, media, colleagues and subordinates.

Expert at developing marketing programs and leading cross-functional teams to achieve business goals, and reach corporate revenue targets.