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Hi, I'm Jason.

 

From large organizations to start-ups my versatile, passionate, and bold approach to marketing produces appreciable business results.

 

I succeed by building great teams, cultivating talent and helping companies become relentlessly focused on customer acquisition.

 

A digital native attuned to emerging technologies, apps, and platforms, I advocate for the optimal method to connect with audiences, employing a "fail-fast” approach ensuring decisions are driven by performance data.

 

I grew up in Los Angeles, live in New York City, and have helped startups build the infrastructure and programs that drive growth.

Away from work I am inquisitive, seeking to expand my knowledge and experiences. I work to support cultural initiatives and organizations working to elevate people and advance the world around us.

Jason Kapler

MARKETING EXECUTIVE

Email:

jason.kapler[at]gmail[dot]com

Address:

130 Lafayette Street 

New York, NY 10013

EXPERIENCE
 
2014-PRESENT

Vice President of Marketing

LIVEWORLD

LiveWorld provides companies like AbbVie, American Express, FedEx, and Procter & Gamble with software and services that enable brands to deliver more personalized interactions with customers across digital and social media.

  • Launched new marketing initiatives targeting senior decision-makers by integrating automated digital programs, advertising, direct mail, and live events. 

  • Spearheaded development of new software products and services to bolster offering to new audiences, accelerate lead generation, and grow existing accounts.

  • Restructured SaaS sales group, implemented new measurement and reporting procedures, and grew revenue in key strategic verticals.

2011-2014

Head of Marketing

NETWORKED INSIGHTS

Networked Insights, now known as Audience.ai, is a real-time data analytics software and services organization specializing in supporting major advertising brands make smarter marketing decisions with insights from the social web. 

  • Grew revenue 300% in less than three years through product marketing, demand generation programs and sales enablement.

  • Oversaw communication plan for $20 million, Series B funding announcement in 2012.

  • Helped start-up gain recognition as one of the world’s ‘50 Most Innovative Companies’ by Fast Company.

2009-2011

Senior Director, Marketing Programs

CONVIO

Acquired by Blackbaud, Convio was one of the first web-based online marketing platforms for nonprofit organizations. Working for the enterprise customer segment, targeting organizations like the American Red Cross, ASPCA, Susan G Komen and World Wildlife Fund, I managed all marketing programs targeting senior nonprofit professionals in the areas of advocacy, online fundraising, communications, peer-to-peer fundraising, and event management. As a leading SaaS platform, marketing campaigns routinely educated through online marketing best practices, content I developed personally or collaborating with subject matter experts.

EDUCATION
 
1995-1998

Marketing

ARIZONA STATE UNIVERSITY

Tempe, Arizona

1994-1995

Entrepreneurial Studies

BABSON COLLEGE

Babson Park, Massachusetts

1989-1993

High School Diploma

THE BUCKLEY SCHOOL

Sherman Oaks, California

MARKETING EXPERTISE
 

Budget Management, Collateral Development, Competitive Analysis, Conferences & Speaking Opportunities, Content Development, Copywriting, Direct Mail Marketing, Email Marketing, Event Marketing, Lead/Demand Generation, Marketing Presentations, Marketing Strategy, Messaging, Newsletters, Positioning, Public & Media Relations, Sales Enablement, and S.W.O.T. Analysis.

SKILLS
 

Experienced strategic planner and deliberate problem-­solver with a recognized ability to collaborate across an organization to achieve complex business objectives.

Capable of analyzing market intelligence, consumer data, sales performance, and marketing KPIs  to uncover opportunities and inform decision-making.

Consensus builder, skilled negotiator and communicator with ability to develop excellent relationships with executives, stakeholders, media, colleagues and subordinates.

Expert at developing marketing programs and leading cross-­functional teams to achieve business goals, and reach corporate revenue targets.

WORK SAMPLES
 
PORTFOLIO

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RESUME

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CONTACT ME

Jason Kapler

MARKETING PROFESSIONAL

Phone:

917-536-4499

 

Email:

jason.kapler[at]gmail[dot]com

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