Hi, I'm Jason.

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I succeed by building great teams, cultivating talent, and helping companies become relentlessly focused on customer acquisition. From established companies to high growth startups, my versatile, passionate, and bold approach to marketing allows organizations to add a committed leader that can improve collaboration and develop new revenue. 

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As someone attuned to emerging technologies, software, mobile apps, and consumer platforms, I advocate for efficient multi-channel strategies to connect with audiences, and influence their behavior, always using performance data to guide decision-making.

I grew up in Los Angeles, began my SaaS career in Austin, Texas, and have lived in New York City since 2010. In my career, I’ve become an expert at helping companies build sales enablement, lead generation, product marketing, PR, advertising and corporate communications programs that balance growth with long term business goals. 

Away from work I am inquisitive and seek to expand my knowledge and experiences outside of business. I support initiatives and volunteer with organizations advocating for climate, civil rights, and immigration issues.

EXPERIENCE

2014-PRESENT

Vice President of Marketing

LIVEWORLD

LiveWorld enables marketing and support teams at F500 companies to better connect and deepen relationships with customers through software, services and an outsourced workforce of agents enabling companies to better monitor and engage in digital channels.

• Launched new marketing initiatives targeting senior decision-makers by integrating automated digital programs, advertising, direct mail, and live events. 

• Spearheaded development of new software products and services to bolster offering to new audiences, accelerate lead generation, and grow existing accounts.

• Restructured SaaS sales group, implemented new measurement, and reporting procedures, and grew revenue in key strategic verticals.

2011-2014

Head of Marketing

2009-2011

Senior Director, Marketing Programs

CONVIO

Convio was one of the first marketing and fundraising platforms enabling nonprofits to better engage and motivate supporters online. Convio software allowed users to better influence public policy, engage donors, and manage relationships with key constituents.

• Authored best practice guides for social media marketing and online fundraising.

• Successful launch multi-channel marketing programs targeting senior executives using direct-mail, thought leadership, and virtual events to drive new business.

EDUCATION

1995-1998

Marketing

ARIZONA STATE UNIVERSITY

Tempe, Arizona

1994-1995

Entrepreneurial Studies

BABSON COLLEGE

Babson Park, Massachusetts

THE BUCKLEY SCHOOL

Sherman Oaks, California

MARKETING EXPERTISE

Budget Management, Collateral Development, Competitive Analysis, Conferences & Speaking Opportunities, Content Development, Copywriting, Direct Mail Marketing, Email Marketing, Event Marketing, Lead/Demand Generation, Marketing Presentations, Marketing Strategy, Messaging, Newsletters, Positioning, Public & Media Relations, Sales Enablement, and S.W.O.T. Analysis.

SKILLS

WORK SAMPLES